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The Culting of Brands: Turn Your Customers into True Believers
By: Douglas Atkin
List Price: $15.00
Format: Paperback
Released: May 31, 2005 | |
Summary:
A fresh and original look at the phenomenon of "cult branding" -- how companies cultivate fanatical customer loyalty. At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality, they all fulfill the main...
[Full Summary] |
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 | $ 8.53
Lowest price found at 10 Abebooks Bookstore(s) | $ 3.99 | $ 12.52 | | 
Abebooks |
|  | $ 11.24 | $ 3.49 | $ 14.73 | |
Alibris |
|  | $ 11.25
Used From: $8.52 | $ 3.99 | $ 15.24 | |
Amazon |
|  | $ 11.70
eVIP Price: $ 11.12 | $ 3.97 | $ 15.67 | |
eCampus |
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