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 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
By: Kim, W. Chan
List Price: $29.95
Format: Hardcover | | Summary: Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these...
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