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Advertising and Promotion: An Integrated Marketing Communications Perspective
By: Belch, George E.
Format: Hardcover | |
Summary:
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media...
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Used From: $7.00 | - | - | | 
Amazon |
|  | $ 9.00
Lowest price found at 3 Abebooks Bookstore(s) | $ 3.50 | $ 12.50 | |
Abebooks |
|  | $ 39.99 | $ 3.49 | $ 43.48 | |
Alibris |
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